Addressing a Pressing Need in the Church

It's always exciting when you come across individuals that are just as passionate as you are about something! In this case, I've been able to meet and work with some awesome folks that are talented and experienced in the area of digital media for ministry. Why is this important? As I said in a past blog post, "Messaging, Not Marketing", HOW a church, ministry, or non-profit communicates is vitally important to the success of its mission. Jesus Christ was such...

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Messaging, Not Marketing

“But how can they call on Him to save them unless they believe in Him? And how can they believe in Him if they have never heard about Him? And how can they hear about Him unless someone tells them? And how will anyone go and tell them without being sent? That is why the Scriptures say, “How beautiful are the feet of messengers who bring good news!”  Romans 10:14-15 (NLT) On my morning drive today, I drove by what...

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Lacking “Talent”?

Do you feel that you and your team lack "talent" and motivation at times? Of course you do! We've all been there! A while back, I saw a list of “10 things that require zero talent” start to make its way around various social media outlets. In fact, I printed this out and hung it up in my office to inspire my employees when they stop by. After looking at this every day, I figured it was worth putting together...

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3 Steps to Determine Your Church’s Target Audience

It’s a pastor’s job to shepherd individuals. Because of that, some pastors tend to get huffy puffy over the term “target audience” when referring to their congregation. I completely understand that. However, please let me explain why I use it. As a messaging consultant, it’s my job to get your church in front of the people who don’t attend, yet. To do so, it is incredibly important to know who you’re trying to reach. Sure, the goal is to reach...

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3 Tips to Building a Loyal Audience

No matter what your market or industry is, building an audience is incredibly important. In an ever changing social media age, marketing strategies are becoming increasingly more diverse and complicated. So, regardless of what you're marketing, here are three tips that are sure to build your audience and help you reach your goals. 1. Be Yourself It's really easy to assume that what is already popular is the best way to build an audience. Meaning- imitate someone with a well...

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